DAN LOK'S BOOK CLUB
PERSONAL EXCELLENCE
Thinking Fast and Slow
by Daniel Kahneman
Nobel laureate Daniel Kahneman first book for the general public. His seminal studies in behavioral psychology, behavioral economics, and happiness studies will change the way you think about thinking.
Emotional Intellligence: Why It Can Matter More Than IQ
by Daniel Goleman
Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our “two minds”—the rational and the emotional—and how they together shape our destiny.
The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life - Before 8AM
by Hal Elrod
The next chapter of your life - the most extraordinary life you've ever imagined - is about to begin. You deserve an extraordinary life. It's time to wake up to your full potential.
The 7 Habits of Highly Effective People: 30th Anniversary Edition
by Stephen Covey
One of the most inspiring and impactful books ever written, The 7 Habits of Highly Effective People has captivated readers for nearly three decades. It has transformed the lives of presidents and CEOs, educators and parents—millions of people of all ages and occupations.
Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom and Wonder
by Arianna Huffington
In Thrive, Arianna Huffington makes an impassioned and compelling case for the need to redefine what it means to be successful in today's world.In Thrive, Arianna Huffington makes an impassioned and compelling case for the need to redefine what it means to be successful in today's world.
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
by James Clear
James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results.
(Click here to grab a copy)
Deep Work: Rules for Focused Success in a Distracted World
by Cal Newport
Deep work will make you better at what you do and provide the sense of true fulfillment that comes from craftsmanship. In short, deep work is like a super power in our increasingly competitive twenty-first century economy.
Lean In: Women, Work, and the Will to Lead
by Sheryl Sandberg
Written with humor and wisdom, Lean In is a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential.
Essentialism: The Disciplined Pursuit of Less
by Greg McKeown
The book outlines a minimalist approach to tasks and obligations by focusing on truly important goals and learning to turn down opportunities that do not directly contribute to meeting those goals.
Relentless: From Good to Great to Unstoppable
by Tim Grover
Direct, blunt, and brutally honest, Grover breaks down what it takes to be unstoppable: you keep going when everyone else is giving up, you thrive under pressure, you never let your emotions make you weak.
The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results
by Gary Keller
By focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.
The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg
In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed.
How to Win Friends & Influence People
by Dale Carnegie
Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives.
The Warrior Within: The Philosophies of Bruce Lee to Better Understand the World around You and Achieve a Rewarding Life
by John Little
During his lifetime, legendary martial artist Bruce Lee formulated a complex personal philosophy - a synthesis of Eastern and Western ideals - that extolled the virtues of knowledge and total mastery of one's self.
StrengthsFinder 2.0
by Tom Rath
Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself--and the world around you--forever.
Titan: The Life of John D. Rockefeller, Sr.
by Ron Chernow
Titan is the first full-length biography based on unrestricted access to Rockefeller's exceptionally rich trove of papers. A landmark publication full of startling revelations, the book will indelibly alter our image of this most enigmatic capitalist.
Steve Jobs: The Unauthorized Autobiography
by J.T. Owens
Get a unique insight into the mind of visionary and creative genius Steve Jobs.
The iconic entrepreneur and founder of Apple. One of the most significant innovators and inventors in history.
Business Stripped Bare: Adventures of a Global Entrepreneur
by Richard Branson
Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.
Tao Te Ching
by Lao Tzu
The Tao Te Ching is a series of meditations on the mysterious nature of the Tao--the Way, the Light, the very Source of all existence.
Steve Jobs: The Exclusive Biography
by Walter Isaacson
Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries.
The 80/20 Principle: The Secret to Achieving More with Less
by Richard Koch
The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.
What It Takes: Lessons in the Pursuit of Excellence
by Stephen A. Schwarzman
Schwarzman’s story is an empowering, entertaining, and informative guide for anyone striving for greater personal impact. From deal making to investing, leadership to entrepreneurship, philanthropy to diplomacy, Schwarzman has lessons for how to think about ambition and scale, risk and opportunities, and how to achieve success through the relentless pursuit of excellence.
Outwitting the Devil: The Secrets to Freedom and Success
by Napoleon Hill
Bestselling author Napoleon Hill reveals the seven principles of good that allow us to triumph over obstacles . . . and find success. Using his legendary ability to get to the root of human potential, Napoleon Hill digs deep to reveal how fear, procrastination, anger, and jealousy prevent us from realizing our personal goals.
The 38 Letters from J.D. Rockefeller to his son: Perspectives, Ideology, and Wisdom
by G. Ng
The 38 letters written by Rockefeller to his son imparting his perspectives, ideology, and wisdom to his son.
The Success System That Never Fails
by William Clement Stone
The search for success has been prominent in the thoughts of countless millions from all walks of life. In this book the author shares from his own successful life the knowledge and experience that led to his discovery of the "Success System That Never Fails".
Mindset: The New Psychology of Success
by Carol Dweck
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities.
Your First 100 Million
by Dan Pena
Take the Quantum Leap in life and business with the help of the lessons in Your First 100 Million.
Dan Pena personally share with you everything that he did to get his first hundred million dollars and some up-to-date information to help you too get across the goal line.
LEADERSHIP & MANAGEMENT
Leaders Eat Last: Why Some Teams Pull Together and Others Don't
by Simon Sinek
Too many workplaces are driven by cynicism, paranoia, and self-interest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
by Clayton Christensen
Clayton explains why most companies miss out on new waves of innovation. Offering both successes and failures from leading companies as a guide, The Innovator's Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
by Ed Catmull
From a cofounder of Pixar Animation Studios - the Academy Award-winning studio behind Coco, Inside Out, and Toy Story - comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.
The 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow You
by John C. Maxwell
If you’ve never read The 21 Irrefutable Laws of Leadership, you’ve been missing out on one of the best-selling leadership books of all time. If you have read the original version, then you’ll love this new expanded and updated one.
Vivid Vision: A Remarkable Tool For Aligning Your Business Around a Shared Vision of the Future
by Cameron Herold
Vivid Vision is a revolutionary tool that will help owners, CEOs, and senior managers create inspirational, detailed, and actionable three-year mission statements for their companies.
Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable
by Cameron Herold
We all know that meetings suck, right? You hear it all the time. It's the one thing that almost everyone in business can agree on. Except it's not actually true. Meetings don't suck—we suck at running meetings. When done right, meetings not only work, they make people and companies better.
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
by Kim Scott
The idea is simple: You don't have to choose between being a pushover and a jerk. Using Radical Candor―avoiding the perils of Obnoxious Aggression, Manipulative Insincerity, and Ruinous Empathy―you can be kind and clear at the same time.
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
by Jake Knapp
A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.
High Output Management
by Andrew Grove
The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. Grove covers techniques for creating highly productive teams, demonstrating methods of motivation that lead to peak performance.
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by Michael Gerber
An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Gerber draws the vital, often overlooked distinction between working on your business and working in your business.
Good to Great: Why Some Companies Make the Leap and Others Don't
by Jim Collins
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The Art of War
by Sun Tzu
Sun-Tzu is a landmark translation of the Chinese classic that is without a doubt one of the most important books of all time. Popularly known as The Art of War, Sun-Tzu is one of the leading books on strategic thinking ever written. Sun-Tzu is a landmark translation of the Chinese classic that is without a doubt one of the most important books of all time. Popularly known as The Art of War, Sun-Tzu is one of the leading books on strategic thinking ever written.
The Dichotomy Of Leadership: Balancing The Challenges Of Extreme Ownership To Lead And Win
by Jocko Willink
Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage.
Extreme Ownership: How U.S. Navy SEALs Lead and Win
by Jocko Willink
An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life.
Topgrading, 3rd Edition: The Proven Hiring and Promoting Method That Turbocharges Company Performance
by Brandon Smart Ph.D.
Topgrading, 3rd Edition: The Proven Hiring and Promoting Method That Turbocharges Company Performance.
Simplify: How the Best Businesses in the World Succeed
by Richard Koch and Greg Lockwood
Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify.
The Effective Executive: The Definitive Guide to Getting the Right Things Done
by Peter F. Drucker
The measure of the executive, Peter F. Drucker reminds us, is the ability to "get the right things done." This usually involves doing what other people have overlooked as well as avoiding what is unproductive. Intelligence, imagination, and knowledge may all be wasted in an executive job without the acquired habits of mind that mold them into results.
The Five Dysfunctions of a Team: A Leadership Fable
by Patrick Lencioni
In The Five Dysfunctions of a Team Patrick Lencioni once again offers a leadership fable that is as enthralling and instructive as his first two best-selling books, The Five Temptations of a CEO and The Four Obsessions of an Extraordinary Executive. This time, he turns his keen intellect and storytelling power to the fascinating, complex world of teams.
The Bezos Letters: 14 Principles to Grow Your Business Like Amazon
by Steve Anderson and Karen Anderson
For the first time, business analyst Steve Anderson unlocks the key lessons, mindset, principles, and steps Bezos used, and continues to use, to make Amazon the massive success it is today. Steve shows business owners, leaders, and CEOs how to apply those same practices and watch their business become more efficient, productive, and successful—fast!
The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
by Robert Iger
In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership.
The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
by Carmine Gallo
By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times.
The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success
by William Thorndike
Drawing on years of research and experience, Thorndike tells eye-opening stories, extracting lessons and revealing a compelling alternative model for anyone interested in leading a company or investing in one—and reaping extraordinary returns.
Tough-Minded Leadership
by Joe D. Batten
Tough-minded Leadership offers new insights, focus, and motivation for anyone committed to greater personal effectiveness as a leader. At a time when self-confidence and self-esteem are desperately lacking, it provides specific techniques and tools to help restore them.
Tough-Minded Management
by Joe D. Batten
Mr. Batten reached thousands of people with his philosophy of “tough-minded” living and working; a bold and articulate author, his works enriched the lives of many managers.
BUSINESS STRATEGIES & MODELS
Outliers: The Story of Success
by Malcolm Gladwell
In this stunning new book, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful. He asks the question: what makes high-achievers different?
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
by John Doerr
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
by Scott Galloway
Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
by Ben Horowitz
Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
by W. Chan Kim
Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises.
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by April Dunford
Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.
The Goal: A Process of Ongoing Improvement
by Eliyahu Goldratt
Written in a fast-paced thriller style, The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry - even to your bosses - but not to your competitors.
Value Proposition Design: How to Create Products and Services Customers Want
by Alexander Osterwalder, Yves Pigneur, Gregory Bernada and Alan Smith
Obviously Awesome, shows you how to find your product’s “secret sauce”—and then sell that sauce to those who crave it. Whether you’re an entrepreneur, marketer or salesperson struggling to bring inventive products to market, Dunford’s insights will help you find your awesome, so that your customers can too.
HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)
by Harvard Business Review
If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.
The Automatic Customer: Creating a Subscription Business in Any Industry
by John Warrillow
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.
The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash
by John Mullins
Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture.
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
by Tien Tzuo
In Subscribed, you'll learn how these companies made the shift, and how you can transform your own product into a valuable service with a practical, step-by-step framework. Find out how how you can prepare and prosper now, rather than trying to catch up later.
The Tipping Point: How Little Things Can Make a Big Difference
by Malcolm Gladwell
From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth
by W. Chan Kim
With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical listening for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way.
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
by Al Ramadan
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.
Good Strategy/Bad Strategy: The difference and why it matters
by Richard Rumelt
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
High Growth Handbook: Scaling Startups From 10 to 10,000 People
by Elad Gil
High Growth Handbook is the playbook for growing your startup into a global brand. Across all of these breakout companies, Gil has identified a set of common patterns and has created an accessible playbook, which he has now codified in High Growth Handbook.
Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies
by Reid Hoffman and Chris Yeh
LinkedIn cofounder, legendary investor, and host of the award-winning Masters of Scale podcast reveals the secret to starting and scaling massively valuable companies. Whether your business has ten employees or ten thousand, Blitzscaling is the essential playbook for winning in a world where speed is the only competitive advantage that matters.
Zero to One: Notes on Startups, or How to Build the Future
by Peter Thiel
Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.
Traction: Get a Grip on Your Business
by Gino Wickman
In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.
Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business
by Gino Wickman
Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company’s ultimate goals—likewise, with no Visionary, an Integrator can’t rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it’s like rocket fuel—they have the power to reach new heights for virtually any company or organization.
Delivering Happiness
by Tony Hsieh
Fast-paced and down-to-earth, Delivering Happiness shows how a very different kind of corporate culture is a powerful model for achieving success-and how by concentrating on the happiness of those around you, you can dramatically increase your own.
SALES & MARKETING
Ogilvy on Advertising
by David Ogilvy
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."
Influence, New and Expanded: The Psychology of Persuasion
by Robert Cialdini PhD
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath and Dan Heath
Made to Stick will transform the way you communicate. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.
How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World
by Michael Bierut
How to, Bierut’s first career retrospective, is a landmark work in the field. Featuring more than thirty-five of his projects, it reveals his philosophy of graphic design—how to use it to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world.
The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing
by Kyle Gray
The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn: How to set yourself up for content marketing success early, and how to avoid common pitfalls Content strategy for both B2B and B2C businesses
Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them.
Positioning: The Battle for Your Mind
by Al Ries and Jack Trout
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
7L: The Seven Levels of Communication: Go From Relationships to Referrals
by Michael Maher
This heartwarming tale of Rick's trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.
Buyology: Truth and Lies About Why We Buy
by Martin Lindstorm
Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Contagious: Why Things Catch On
by Jonah Berger
In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos.
Building a Story Brand: Clarify Your Message So Customers Will Listen
by Donald Miller
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
by Sean Ellis
An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
by Al Ries and Jack Trout
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
Pre-Suasion: A Revolutionary Way to Influence and Persuade
by Robert Cialdini Ph.D.
The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
by Roger Dooley
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist
by Sally Hogshead
Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world?
Never Split the Difference: Negotiating As If Your Life Depended On It
by Chris Voss
Life is a series of negotiations you should be prepared for: buying a car, negotiating a salary, buying a home, renegotiating rent, deliberating with your partner. Taking emotional intelligence and intuition to the next level, Never Split the Difference gives you the competitive edge in any discussion.
From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue
by Aaron Ross
The journey to doubling, tripling, even growing 10x begins with a single step: a template for success. The same template many of the fastest-growing companies in the world (like Salesforce.com, Twilio, Hubspot, Marketo, Zuora and others) have followed to grow FAST and create billions in record time. From Impossible to Inevitable outlines a seven-ingredient hyper-growth playbook of these companies.
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
by Aaron Ross
Before Predictable Revenue, Aaron worked at Salesforce.com, where he created a revolutionary Cold Calling 2.0 inside sales process and team that helped increase Salesforce.com's revenues by $100 million. The same process has since also helped companies like Responsys (sold to Oracle to $1.5 billion), and Acquia (named the #1 fastest growing company in North America) dramatically speed up new sales growth.
Tested Advertising Methods
by John Caples, Fred Hahn
A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.
INVESTING
The Way to Wealth
by Benjamin Franklin
The first American book on personal finance, "The Way to Wealth" by Benjamin Franklin is still the best and wisest money book ever written. Originally published in 1758 as the preface to "Poor Richard's Almanack," this little gem has been through innumerable printings and sold millions of copies to those in search of smart but entertaining advice about hard work, earning and saving money and debt.
Berkshire Hathaway Letters to Shareholders
by Warren Buffett
This book compiles the full, un-edited versions of 50 years of Warren Buffett's letters to the shareholders of Berkshire Hathaway. In addition to providing an astounding case study on Berkshire's success, Buffett shows an incredible willingness to share his methods and act as a teacher to his many students.
Barbarians At The Gate
by Bryan Burrough and John Helyar
A #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John HelyarA #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar
The Richest Man In Babylon
by George S. Clason
The Richest Man in Babylon, based on “Babylonian parables”, has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys.
Dollars and Sense: How We Misthink Money and How to Spend Smarter
by Dr. Dan Ariely
New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones.
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
by Robert Kiyosaki
Rich Dad Poor Dad is Robert's story of growing up with two dads — his real father and the father of his best friend, his rich dad — and the ways in which both men shaped his thoughts about money and investing. The book explodes the myth that you need to earn a high income to be rich and explains the difference between working for money and having your money work for you.
The Wealth of Nations (Bantam Classics)
by Adam Smith
In his book, Smith fervently extolled the simple yet enlightened notion that individuals are fully capable of setting and regulating prices for their own goods and services. He argued passionately in favor of free trade, yet stood up for the little guy. The Wealth of Nations provided the first--and still the most eloquent--integrated description of the workings of a market economy.
Poor Charlie's Almanack: The Wit and Wisdom of Charles T. Munger
by Charles T. Munger
For the first time ever, the wit and wisdom of Charlie Munger is available in a single volume: all his talks, lectures and public commentary. And, it has been written and compiled with both Charlie Munger and Warren Buffett's encouragement and cooperation. So pull up your favorite reading chair and enjoy the unique humor, wit and insight that Charlie Munger brings to the world of business, investing and life itself.
Principles: Life and Work
by Ray Dalio
Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.
